What we do..
Clever property marketers are breaking the mould of traditional property marketing and we can show you some of the secrets they use to woo their customers. We can also reveal the top reasons off-the-plans developments fail and how to avoid these traps. Until recently the idea of using 3D architectural models and visualisation solutions was rare. Communicating the “look and feel” of a “yet to be constructed” project was done using hand drawn or computer generated 2D artist impressions, static models and, if the budget permitted, a short animated movie render. All of these options are expensive, time consuming and, making changes or refinements was complex. Imagine now, not only being able to show a customer or project stakeholder an artist's impression from a series of preset viewpoints (or a preset camera path in the case of an animated movie), but being able to place them “inside” a 3D virtual architectural model and to “walk them around” to experience every part of the project in your own time. Alternatively, take the opportunity to provide your customers with a video presentation, based on the architectural model, complete with soundtrack and voice over.
In the growing technology age there are now more ways to market products than there was just 10 years ago. For the property industry, the arrival of the internet and improved computer based technology, property marketing has found a much faster and cost effective solution to reach many more prospective buyers than was possible in the 1990s. Ever more savvy investors are looking for stand out developments or at least marketing information that makes them better informed than they would have been a few years ago. To use technology to market off-the-plans ten years ago was complicated, costly and slow.
Computer power, the use of the internet, and other related technology has become the way of the future. However, mere technology is not enough. The real power of marketing comes from understanding the buyer. Getting inside the mind of the purchaser and seeing how they tick. Once that is understood, there are some powerful marketing tools, tricks and secrets that can be brought to bear to make the buyer virtually unable to refuse. The traditional forms of property marketing make some fundamental mistakes by applying outdated, inflexible and ineffective strategies and processes.